Handling Objections is about managing complaints and answering questions in a manner that leads growers in the direction of achieving their real goal.
Ask Yourself…
How do you respond when a farmer says:
- “You got beat by 20 bushels this year.”
- “Do you have any test plot data?” or “Why are you not in the yield trials?”
- “It’s too early to order. I don’t know what I’m going to do yet.”
- I can save $40,000 in seed costs by buying your competitor’s cheaper seed.”
If you’re not in control, even the smallest objection can take the conversation in another direction—stopping the selling process instantly!
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