What is your GREATEST FEAR when selling seed to a farmer? The answer is, your are varieties not performing to customer expectations.
But you need to know that poor performance is NEVER your variety’s fault. If you’re going to be successful selling seed, you need to believe that and understand WHY.
Watch or listen to this LiveStream several times. It will help you be successful in years when some of your seed varieties may not be performing to their potential. It will not only open your eyes to reality when selling a living organism like seed, but give you a lot more confidence working with customers.