How many current customers are going to cancel their seed order because your varieties didn’t out-yield the competition?
How many farmers will blame your products for the poor performance this year instead of the 1,000 variables that affected the crop (i.e. drought)?
What will you say when a current buyer wants to leave you for a cheaper price this year because they don’t see the true value you provide over your competitors?
The lack of having a proven plan to follow this harvest season may already be costing you and your sales territory a great deal!
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