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[Axis Owners] Run YOUR business, Not your competitors: Quiz

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Please take the brief multiple choice quiz. Passing grade is 80% but you can retake the quiz as many times as needed. Once you pass the quiz the course will be marked “completed.”

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Question 1 of 6

1. Question

The key to success as an Independent Seed Company in this uncertain marketplace is:

Following closely what your major competitors do so you know what to do

Making sure you always give prospects and customers what they ask for

Totally ignoring competitors and running your own business

Making sure your price is competitive in this price-driven marketplace

Correct

Incorrect
Question 2 of 6

2. Question

The real seed selling season starts:

When harvest is complete and both you and your customers know which varieties did the best

When the planters stop rolling

Whenever each individual customer is ready to order—every farmer is different

After your kickoff meeting

Correct

Incorrect
Question 3 of 6

3. Question

Price is only an important part of the sale when:

We consider everything we sell to be a commodity, no different from competitors

We believe our salespeople have no real value

We believe what farmers really want is a fair price

All of the above

Correct

Incorrect
Question 4 of 6

4. Question

Price is one of the most ridiculous things customers can ask about because:

They don’t understand all of the value we bring

We KNOW we are better than our competitors

They don’t understand our costs

We all know that Bill and Sheila need a new SUV

Correct

Incorrect
Question 5 of 6

5. Question

One of the best ways to keep price from coming up on a sales call is to:

Give the prospect or customer your price sheet as soon as you start the call

Not talk about product

Know how to control the conversation until you’re ready to talk price

Ignore any questions about price

Correct

Incorrect
Question 6 of 6

6. Question

The No.1 reason seed sellers have a difficult time handling price on sales calls is:

They don’t believe they are the only real value a buyer buys

They know they need to be cheaper, but the company owner won’t listen

They aren’t using enough data to show their product value and support the price they’re asking

They haven’t spent enough time practicing handling price objections

Correct

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