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Product Failure Quiz

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Product Failure Quiz

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Question 1 of 7

1. Question

What is one of the primary obstacles talked about in lesson one that can stand in the way of solving a product performance issue with a customer?

Getting caught in the blame game

Inability to find the problem

Not knowing enough about how your products react in different situations

Not having another field of the same variety to compare it to

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Question 2 of 7

2. Question

What is “Step 1” to getting back on the farm after a product failure to make sure the blame game stops as quickly as possible and doesn’t get out of hand?

Wait for a few days until the customers cools off

Wait and get another expert to survey the problem for you

Immediately take the blame for the problem

Respond quickly to the problem

Correct

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Question 3 of 7

3. Question

Why do you need to act surprised when a customer calls with a product performance complaint?

To get the customer to start thinking about putting less blame on the product

Because it’s seldom, if ever, your product’s fault

To demonstrate your high level of confidence in your product

All of the above

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Question 4 of 7

4. Question

What is one of the biggest “mistakes” farmers make when they have an issue with a product?

Unrealistic goals of the product they planted

Replacing the product with a new product, without first solving the performance issue

Planting the same product again, hoping the problem will not reoccur

None of the above

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Question 5 of 7

5. Question

Which of the following is the best ways to ensure your products perform to customer expectations every year?

Be there when he plants your seed or first uses your product that season

Sell portfolios

Be sure the customer knows his only job is to protect your product’s performance

All of the above

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Question 6 of 7

6. Question

Which one is the most important factor in getting and keeping a customer long term?

Understanding if they don’t buy you, they don’t buy from you

Making sure you compensate them for any losses they believe they experienced

Taking them to dinner to cement the relationship

Giving their spouse a gift and apologizing for the loss

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Question 7 of 7

7. Question

Arrange the “6 Steps to Getting Back on the Farm” in the order Rod taught them in this course.

Re-Sell that Same Product

Pull Out the History Books

Respond Quickly

Get Personal

Act Surprised

Identify the Problem

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